Coco Chanel

“My life didn’t please me, so I created my life.”

Like noone else, Coco Chanel knew how to brand herself. She kept her past life as a child in an orphanage a secret, so she could climb the social ladder to the French upper class. Together with her lover Pierre Reverdy she invented catchy oneliners about her life. She influenced the way the world perceived her, while at the same time making her fashion a symbol of emancipation. She created a timeless icon, larger than life.

With Coco Chanel’s life as the red thread for the performance, theatermakers Ulrike Quade & Jo Strømgren (NO) created a performance about branding & design, economy & identity. They were inspired by a woman who claimed her right to create herself. COCO CHANEL is visual theater in which the human becomes fashion and fashion transcends the human.

COCO CHANEL was co-produced by Ulrike Quade Company, Jo Strømgren Kompani (NO) and Strijbos & Van Rijswijk. An earlier co-production of Ulrike Quade Company and Jo Strømgren Kompani was the succesful The Writer, which is still performed worldwide.

COCO CHANEL premiered on 3 april 2017 at Theater Bellevue Amsterdam.

,,Magic that cannot be put into words (…) so different and cocky, jumping from one trick to another wow, the audience don’t know where to focus their excited gaze.

★★★★★ Theaterkrant (Loek Zonneveld)

‘’Visually captivating.’’

Scènes (Léonie Sanders)

The world of the French queen of fashion built with great love for detail. A great achievement in design and puppetry

Volkskrant (Annete Embrechts)

,,Magical performance’’

Haarlems Dagblad (Margriet Prinssen)


COCO CHANEL was supported by: Fonds Podiumkunsten, Amsterdams Fonds voor de Kunst, Arts Council Norway, Provincie Noord Brabant en de Gemeente Tilburg.

Concept and direction: Ulrike Quade en Jo Strømgren
Performers: Céline Mathieu/Ester Natzijl, Ilija Surla & Marjolein Vogels/Indra Cauwels
Music and sound: Strijbos & Van Rijswijk
Decor: Jo Strømgren
Light Design: Floriaan Ganzevoort
Puppets & design: Ulrike Quade
Assistant Puppets: Maria Landgraf
Costume Design: Jacqueline Steijlen
Costume assistants: Puck Jansen, Lara Schellenkens, Greetje Opheij, Dirkje Krekt
Text advisor: Hannah van Wieringen
Assistant director: Anne van Dorp
Assistant atelier: Pluck Venema
Advisor dramaturgy: Thomas Lamers
Intern puppets: Hannah Baudouin
Technique: Jorn Kortooms & Michael Yallop
Photography: Michiel Voet

Special thanks to: Frieda Pittoors, Rosa Reuten en Tom Jansen